Christina Engela: Author

Imagine for a moment what it’s like being an indie author. It’s not that difficult I think – especially when put into the pretty harsh light of marketing. Basically when you’re indie, it means that if you don’t market yourself, you don’t get marketed at all. Social media plays a vital role in this self-promotion process, and especially (unfortunately), Facebook.

The unsocial media platform has groups – oodles of them – dedicated to fans of particular genres of writing. I doubt anyone has ever counted or taken stock of them all.

At first glance, all a writer needs to do is to join some of them – those that lend themselves to helping that writer market their work. It’s a great way to market your books if you’re an indie author – and there are many that do.

Unfortunately, it’s not always as simple as it could be.

Rant upcoming.

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